"The true Power of words"

Direct marketers know the value of saying a lot with only a few well chosen  words. The idea of being concise and to the point has never been as important to  a marketing message as it is now. The popularity of sound bites, text messages  and tweets proves that people want their information succinctly.

When attempting to persuade someone or promote a product or service, be careful of words you use, because it can create instant resistance like putting people off. Using words like I assume or I agreed leaves open the possibility that your assumption could be incorrect. When in a situation of Convincing or persuading, avoid words that give the air positiveness to an opinion rather say I conceive or apprehend a thing to be so and so for such reason. In this manner you activate automatic defense mechanism because there are people who never make hasty decision and others who never make decision at all because of fear of the outcome. Words or phrase you use in convincing someone plays a role to closing a Prospect. An honest marketer knows his product, the benefits and comparisons to his  competition. They never bash their competition but find a proper way to lift  their product to levels their prospects realize how much they need it. An honest  marketer strives to conduct themselves to leave a positive influence to everyone  met.   Marketing adaptability requires knowledge of the airwaves you are working in  online. The internet moved from code to words to audio to video. It is abused  daily by many online that don't care to market, they only care to hurt, to  ridicule, to make fun of,to bully, or, to slam overbearing selling  emails.

People are becoming hardened after slam after slam of "this is the best thing  ever" in your face ideas. Selfishness never goes away no matter what the medium.  An economic situation as what we are currently experiencing pushes these  individuals to trying more unscrupulous activities. Marketing success will be  built by building relationship marketing the correct way, with integrety.

How can you take your company brand and create a buzz? Design a marketing  message that is pithy. When you think of UPS for example, do you think of brown  service vans delivering boxes, or do you think of "See what brown can do for  you". Pep Boys "Does everything for less". Fox News is "Fair and Balanced."  Energizer "Keeps going and going and going." These marketing messages not only  keep brand recognition at the forefront but they are also designed to attract  the public's interest.

Which way would you rather advertise?